In this Brave New Publishing World, Marketing Vital
Recently there was a discussion regarding the grass-roots revolution in publishing on a Yahoo group to which I subscribe. Don McCauley, founder of Free Publicity Focus Group (http://www.freepublicitygroup.com) and host of The Authors Show Radio (http://wwwtheauthorsshow.com) made the following comment. I reprint it here with Don’s permission. Imagine you own a hardware store. In the state in which you are located there are 200 MILLION other hardware stores. What would you do? Now imagine that…