New York, NY and Los Gatos, CA – May 4, 2011 – ScrollMotion (http://www.scrollmotion.com/), creative leaders in the digital publishing business, and Smashwords, the leading ebook publishing and distribution platform, have announced today that ScrollMotion will create individual mobile applications for Smashwords’ Premium Catalog of over 34,000 original ebooks. ScrollMotion will develop applications across a variety of mobile platforms including Apple iOS, Android, Windows Phone 7 and WebOS. The relationship opens new distribution channels for Smashwords’ community of 18,500 independent authors and publishers.
“Our mission at Smashwords is to help authors and publishers reach readers,” said Mark Coker, founder of Smashwords. “We partnered with ScrollMotion to expand our distribution into the major app marketplaces.”

Through the partnership, ScrollMotion will create, promote, merchandise and distribute Smashwords ebooks as mobile applications, across multiple application marketplaces such as Apple’s App Store, the Android Market, and the HP App Catalog.
Revenue from customers buying and downloading apps to smartphones and tablets will reach $38 billion by 2015, up from $2 Billion in 2010, according to Forrester Research.
“Smashwords has done an amazing job of making it fast, free and simple for indie authors and small presses to enter the ebook marketplace,” said Josh Koppel, co-founder and Chief Creative Officer of ScrollMotion. “The mobile application marketplace is becoming the key to success for publishers, and our collaboration with Smashwords will bring their fast-growing catalog of independent titles into the mobile realm.”
As the largest developer of branded apps in the iTunes App Store, ScrollMotion’s platform can seamlessly integrate the timeless experience of reading books with the capabilities offered by mobile devices to create a unique reading experience.
Nearly 20,000 indie authors and publishers around the world use Smashwords to publish and distribute over 45,000 titles, of which 34,000 titles are now in the Smashwords Premium Catalog for distribution to major retailers. In the last 30 days, Smashwords has released over 5,000 new titles, and the rate is increasing each month.
Distribution to ScrollMotion will begin as early as mid-May, and is available to all Smashwords Premium Catalog titles.
About ScrollMotion

ScrollMotion is a media and technology company devoted to translating art and culture to the digital world. The company develops electronic platforms for the world’s leading text book, children’s book, fiction book and magazine publishers. ScrollMotion is also helping many of the greatest names in traditional media successfully transition to digital and mobile programming. To find out more, please visit http://www.scrollmotion.com/.

About Smashwords, Inc.

Founded in 2008, privately held Smashwords operates the world’s leading ebook publishing and distribution platform serving authors, publishers, readers and retailers. Smashwords makes it fast, free and easy for the world’s authors and publishers to publish and distribute multi-format ebooks. Smashwords puts authors and publishers in full control over the pricing, sampling and marketing of their works. Authors and publishers receive 85 percent of the net proceeds from sales of their works. Smashwords has distribution relationships with leading online retailers such as Apple, Barnes & Noble, Sony, Kobo and the Diesel eBook Store, and also distributes to the leading mobile e-reading apps and app platforms including ScrollMotion, Aldiko and Stanza. Smashwords is based in Los Gatos, California, and can be reached on the web at http://www.smashwords.com/. Visit the official Smashwords blog at http://blog.smashwords.com/.