Why We Published: A Method to the Madness, edited by Michell Plested and Jeffrey Hite
It was that very basic concept that sold me on an idea Michell Plested (author of Mik Murdoch: Boy Superhero), and editor/writer Jeffrey Hite pitched to me one Saturday afternoon over a Skype conference.
I’d already seen the kind of work Plested could produce and knew him to be a consummate organizer. Jeffrey Hite was an unknown to me, but based upon Plested’s recommendation I was willing to give Hite consideration.
What these two crazies proposed to me that afternoon wasn’t so much an anthology of short stories, but rather a training manual, a series of essays, written by some of the world’s leading super-villains (at least in the minds of these alter-egos.) It was madcap, ridiculous, quite serious in its methodology, and just plain crazy enough I thought, what the hell? Why not join the fun? This was a completely fresh approach to the whole super-villain theme.
Even better was I wouldn’t have to be involved in the selection process or editing of the anthology. They even had a marketing scheme set-up whereby authors would set up websites or Facebook pages for their alter-egos, would Tweet under their assumed identies, stage kidnappings, take-overs and even broadcast mayhem over YouTube.
So, I gave Plested and Hite enough rope to either hang themselves or create some nifty macrame, and was delighted when a year later they delivered a cleverly-woven tapestry of essays, now known a A Method to the Madness: a guide to the super evil.