Indigo’s Green Initiative — Is It Enough?
On Monday, November 30 Indigo announced their ambitious commitment to reaching 50% recycled paper in the books they retail within the next five years. While I very much applaud that corporate initiative, I might suggest it doesn’t go far enough, or encompass a growing alternative to paper waste, and that is print on demand technologies. No longer the poor second-cousin to offset printing, print on demand often produces a superior product, with less impact to…