Writers’ Craft 13: Marketing and Promotion

A tricky subject There’s a reason I’ve left the subject of marketing and promotion to one of the last articles on the subject of writers’ craft: it’s a tricky and often highly individual decision, dependent on personal preference, budget, and influence. I don’t think there’s any one perfect strategy. Sure, there are alleged experts who are going to sell you their version of the holy grail of marketing. But I’ve been at this for 40…