Marketing philosophy du jour
Gary and I often sit in the evening discussing the day’s events, how business is chugging along, the progress of various books in production. And part of that discussion often revolves around marketing, awards and reviews. Recently I’ve been paying attention to the all the hype around E. L. James’ Fifty Shades of Grey, much in the way I watched with bewildered amusement the hype around Stephenie Meyer’s Twilight saga. This time, however, I am…