Corporate Dithering at Indigo
If you haven’t already heard, you shortly will that Indigo has flipped its digital book identity as of midnight December 14, now branding itself Kobo (an anagram of book) instead of Shortcovers. In the very short year Indigo’s digital book service has been in operation, it’s been plagued with mismanagement, lack of vision and poor communication with its publishing partners, particularly indie publishers. Five Rivers signed up for Shortcovers within weeks of Shortcovers launch, and…